Do your business knows how to spy?

Flap of a butterfly in Brazil can create a tornado in Texas.   It’s a famous chaotic theory explaining the sensitive nature of business.  Too many small things or butterfly effects are unnoticed in business and let alone understanding the causes.  Most businesses falls into trouble due to failure in understanding the butterfly changes that is happening in and around the business.  External and internal changes are happening every hours and we give very little or no attention to it, because our mind is focusing on bigger disruptions, effects and failures.  Often, we fail to comprehend that a bigger failure is the collection of small failures that are happening in our business. 

While we may have one or two mechanism to uncover the internal warnings using strong business intelligence tools and holistic monitoring of data analyses, but we have very little control on external and sensitive developments.  Knowing the business landscape, market dynamism, instant and permanent vulnerabilities are paramount to sustainability.  We don’t need a tsunami detector, because it happens once in a while.  But businesses need to observe the butterfly effects, which has the power to unseat the business silently.
 

Further, in an ever changing business environment, we are constantly defied to create or extract opportunities from challenges.  Challenges are the best breeding ground for creating opportunities, but completely depending on the observation and interpretation capabilities.     

Observation, knowledge and capability will be useless or ineffective if we don’t have enough data and information.  However, the information and explosion of data are sometimes tiring and misleading and subsequently ignoring them due to lack of analytical mechanism.  Therefore, companies are losing focus and sometimes derailed.  Companies need to be connected with market on daily basis even if they are not in retail segments.  When and where and how to gather relevant information, tools and building storage archive is a monumental challenges.  Identifying the dark forces and block holes are another major challenge that every businesses encounters.  Meanwhile, we need the combination of data mining and human interpretation to understand the issues and build right strategy that has right proportion of rational and emotional findings.  The data’s are raining on your system on daily basis and all you need is to how to use those data for market intelligence and business developments. 

Market intelligence is a major arm in any business to gather, synthesize, interpret, learn and drive right business strategy.  This has to be built with internal sophistication rather than relying on external third party resources or software only.  The level of competition demands in-house research and intelligence set up.  All we need right minds, right software tools and right training.  Market Intelligence required working on daily basis and gathers all relevant and irrelevant information for text and data mining.  Data analytics with emotional interpretation can only give desired results and it is possible by customizing the data analytics according to business nature.

Maxvision International in association with Institute of Analytics, USA brings big data analytics including training and in house system development.  Our unique capability is that we will build the system, train your staff or recruit a suitable staff from our training institutes to give you ‘new insights and data interpretation capabilities’.  Most companies are stored with large number of data that are mainly used for newsletters and marketing campaigns, but seldom utilized for big data analyses.   But not anymore!  Here we are.   We have the tools and experiences for big data analytics and can undertake any level of assignments.  Our offshore and onsite teams managed from USA and India backend offices can help you to provide ‘mind blowing’ data interpretations using your own data base or from third party procurement.  

Building a right Market Intelligence with big data analytics with right tools are need of the hour now.

The flaps never stops and is either contributing or confronting somewhere in the corner of our own windows.  All you need is to recognize them to expand your vision of business and market strategy.

This article is written by Mr. Akbar Batcha, CEO and Managing Director of Maxvision International.  He is a business consultant in marketing, advertising and education management.  He can be reached at abatcha@maxvision-international.com